Graphic Design

In the most basic sense, a graphic designer communicates information in a visually pleasing form. In direct marketing, graphics are arguably the most critical creative element. The arrangement of the visual elements in the design — the layout — can make or break a direct mail piece. And graphic designers are also often responsible for choosing the format (postcard, mailer or brochure, to name a few) best suited to reach your goal and specific audience. According to the Direct Marketing Association (DMA), direct mail can pull in response rates as high as 15%... or as low as 0.03%. Good graphic design makes the difference. Our award-winning graphic design team will make sure your mailings will be one of the most compelling, cost-effective ways to prospect and/or generate leads.