Advertising

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Creating effective print advertising can be  a very challenging process. Not only does your ad have to compell people to respond , it has to compete with all the other ads on the page for the readers attention . The three most important elements of an effective ad are the offer, the headline and the design of the ad itself. We make sure that your ad has all three. Most important we work with you to make sure your ads work!

Drive by signage and banners with your logo and message on them can be seen by thousands of people daily. They not only inform and guide people to your location it often is their first exposure to your business. The image your signage projects can be the difference between that potential customer deciding to come   in or pass you by.

Radio is well suited for getting the word out fast to a large market area. It's is quick, flexible and ideal for sales, special events, new products and services. If you have multiple locations all within the same listening area radio becomes more and more desirable for the return you can get from your expenditure.

Signs help you to direct flow to different areas of your business. They also make it simpler for your customers to find different categories of products making their shopping experience easier.

Running a holiday sale or weekly special? Definitely promote it here to get customers excited about getting a sweet deal.

 Point of purchase displays guide your customer's attention to new products , sales and reasons to buy. All of which stimulate impulse purchasing. Hanging signs, counter top displays and end caps are all effective ways to focus customers on products and services you want to introduce them to.

Have you opened a new location, redesigned your shop, or added a new product or service? Don't keep it to yourself, let folks know. There is no better way than in a newsletter. Best of all with the soft sell approach of a newsletter people don't feel like they are being sold. Newsletters give you the opportunity to explain your process and let your customers know why your product (s) and services serve their needs better than your competitors.

Direct mail has always been one of the most effective tools for building sales. . In the 2017 direct marketing survey Direct  mail is still the king of all media for cost effectiveness.  Generating response rates of 3.7% and even higher when sent to your own list of customers. 

The three vital components that determine success are your list, your creative and your offer. We will make sure you have the right one of each.