Welcome strategic planning produces effective results

The more you investigate the less you have to invest. Before you put down your hard earned dollars it's best to talk with your potential and existing customers to find out what they want to buy and how they like to be sold. This requires learning their opinions, attitudes,beliefs and preferences. Knowing how to get this information out of them without leading them or creating bias takes skill and expertise. With over 40 years of experience we get the job done right.

Going after the right targets is the key to getting the best R.O.I. By knowing your customers demographics and preferences you can target smaller market segments and zero in on just the right prospects. In direct mail smaller lists means lower cost across the board,less printing, postage and mailing service. Let us help you select the right list for your goals

A good strategy is what keeps marketing efforts cost effective. A good front end back end technique can provide on-going sales for years. A free offer can be the difference between  a great response and a weak response. An effective partnership can dramatically reduce the cost of acquiring new customers. Finding your competition's weaknesses and exploiting them can generate overnight sales. Having been down the road many times before one learns what works and what doesn't. Let us help you develop a good strategy and keep you from going down dead ends.

It's often not what you say but how you say it. There are three things to keep in mind when it comes to copy. #1 Less is more. #2 People are lazy when it comes to reading they tend to glance and skim, so headlines and subheads are vital in telling your story at a glance. #3 A good headline and subhead will also  capture the readers  attention and draw them deeper into your copy. 

A picture is worth a thousand words.

Visual communication is many times more powerful than editorial. A good photograph can tell your story and build your image at the same time. Photography is not just a skill set here it’s a first Love going back over 40 years. Why not let a professional eye help you select the perfect shot for your communications. Whether it is purchasing the right online images or determining which shot  from your own collection will do the job best.  We can also help clients with editing, staging and stylizing. If you are within our sales area photo shoots at your location can be arraigned. 

We have helped 100’s of restaurants over the last 4 decades with everything from developing effective advertising programs to designing and printing their menus as well as other collateral materials. Our areas of expertise includes  developing in house marketing programs, menu mapping , interior theme enactment, signage and building customer data bases. 

Many of our restaurant clients have been with us for ten to twenty years.

Give us a call and find out why.